Lucky few scoop secret taste test
A select group of lucky Wendys Yum Club members enjoyed a unique experience as part of our first ever Yum Lab, held in SA in January.
The group enjoyed a top secret tasting where they had the chance to sample a host of new Wendys products – before anyone else and before they become available in stores across the country!
Participants who attended the exclusive event were selected from the Wendys Yum Club and they enjoyed a fun-filled evening trying new treats and snacks, providing their feedback, playing games and more.
"The Wendys Yum Lab travels the country giving Yum Club members the chance to be part of our exclusive taste testing and product research program," said Wendys Brand Manager Joanne Hayes.
"We're really excited that our Yum Lab has hit the road in 2012 and we're looking forward to meeting many more Yum Club members across the country this year.
"Our Yum Club program offers some great rewards and special offers – and the chance to be part of our Yum Lab is one of them. Everyone loves a treat but it's even more exciting when you get a chance to help develop and try new flavours from our delicious range of treats – before anyone else!"
To register as a Wendys Yum Club member, visit www.wendysyumclub.com.au
